A Ghost

Watson + A24 + A Ghost Story

This is a new kind of store, its singular product both life-changing and infinite. Explore the inventory and read up on its many attributes—clean lines, classic fit. One size fits all. After lifetime guarantee. For a film that’s defined by the idea of time, we invite interested customers to spend time (instead of money) in a transcendent shopping experience. Select individuals are sent sheets.

Chief creative director: Fernando Ramirez
Creative director: Hleb Marholin
Copywriter & strategist: Arin Delaney
Developer: Florian Morel
WebGL developer: John Iacoviello
Director of photography: Garret Curtis
Video editor: Chenglei Wu
Producer: Greg Meltzer

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