A Ghost Store
Watson + A24 + A Ghost Story

Digital campaign, site, content.

This is a new kind of store, its singular product both life-changing and infinite. Explore the inventory and read up on its many attributes—clean lines, classic fit. One size fits all. After lifetime guarantee. For a film that’s defined by the idea of time, we invite interested customers to spend time (instead of money) in a transcendent shopping experience. Select individuals are sent sheets.

Chief creative director: Fernando Ramirez
Creative director: Hleb Marholin
Copywriter & strategist: Arin Delaney
Developer: Florian Morel
WebGL developer: John Iacoviello
Director of photography: Garret Curtis
Video editor: Chenglei Wu
Producer: Greg Meltzer

Awwwards — site of the day
Behance — featured
Clio Entertainment — grand
FWA of the day
FWA of the day (mobile)
Webby — media & entertainment
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